If rummaging in  the wardrobe of your mother, a vintage dress hits your attention and raises in you the irrepressible desire of wearing it, in all probability it is a Fiorucci dress.
It is a timeless fashion that of Elio Fiorucci, because, young, cheerful, sexy, intriguing, colorful, comfortable, lightweight, carefree, playful and joyful, it has been able to grasp the needs and the most relevant changes that have been passing in the female universe in the last forty years.
From Milan by birth and citizen of the world by vocation, the designer Elio Fiorucci is the 2008 man image  for the communes of Gradara and Cattolica who are celebrating him with an exhibition project.
In world premiere, the monographic exhibition on Elio Fiorucci is curated by the Arch. Laura Villani, and organised by Andrea De Crescentini, President of Gradara Innova.

Distributed in various locations and divided into several sections, the exhibition throws light on the varied universe Elio Fiorucci.
In Cattolica, from July 4 to September 20, 2008, the Galleria ex-cinema Ariston and Viale Bovio host ELIO FIORUCCI - LOVE MAKES LIFE MAGIC, a tribute to Fiorucci thought and to the philosophy behind his latest creation, the brand Love Therapy for women and children.

In Gradara, in the halls of Palazzo Rubini Vesin, from June 28 to November 2, 2008, is set ELIO FIORUCCI - MODA-ARTE-CINEMA-MUSICA-DESIGN-FOTOGRAFIA.
The exhibition (the title already denounces the intent) is a tribute to the ability of Fiorucci to open up to all the dimensions of creativity and to work in synergy with the most significant artists of his time.

From via San Babila in Milan (the historic first store, opened in 1967) to the biggest airport in the world, in Beijing (inauguration of the Fiorucci store forthcoming) Elio Fiorucci has come a long way.
The brand has gone through critical moments, but for the future, the staff announces a return to the kindness of the angels that made Fiorucci famous worldwide, and every day, by the large distribution chains Oviesse and Coin, continues to tell us that the irony will save us.
Touchée, but only with a Fiorucci.